Car Sales Athletes Face Off in Berman Auto Group’s 1st Annual Walk-Around Competition

January 14th, 2016 by

chris thomas

At approximately 1:00 p.m. on Christmas Eve, Star Nissan shut down the sales floor to host the 1st Annual Berman Auto Group Walk-Around Competition! The competition was modeled after college basketball’s Elite 8 bracket and featured–you guessed it–eight sales representatives from each of our five stores performing a 360-degree tour of two of the following models:

  • Nissan Rogue SL and Altima 2.5 SL
  • Subaru Outback Limited and Forester Limited/Touring
  • Infiniti Q50 Premium Plus and QX60 Premium Plus

 

Here was the challenge: competitors had to do their walk-arounds in 5-6 minutes while touching on the following topics, in no particular order:
  • brand heritage
  • safety
  • technology
  • performance
  • comfort and convenience
  • competitive comparison
50 percent of their score was based on how well they explained the above topics and the other 50 percent was based on style.
Judged by the store managers plus Ross Berman, these highly trained car presentation athletes faced off in three rounds of head-to-head competition until a champion was crowned. Each competitor had to present a different vehicle in the second round from their first round. And the two reaching the final round could choose either of the cars they had already presented.
So who were the Elite Eight and their matchups?
bag wac 2015
Adelita Fific (Mid City Nissan) v. Eric Fitzgerald (Infiniti of Merrillville); Paul Lukasiewicz (Star Nissan) v. Will Mojica (Mid City Subaru); Ronnie Butros (Star) v. Addy Titre (Infiniti of Chicago); Chris Thomas (MCS) v. Blake Massengill (MCN)

It was a grueling competition, with starts and stops and a few non-sequiturs. Eventually though, after several hours, a winner emerged to grab a trophy, receive a $1,000 check, and a homepage web banner with link to the winning walk-around presentation for all to enjoy!

To see some of the other competitors perform, visit Berman Auto Goup’s YouTube channel.
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